Mobile Responsiveness & Optimization
Sixty percent of all content on the internet is now viewed on mobile devices – smart phones and tablets. Websites render differently on these smaller screens. The content is displayed in a different format, one that makes it easier for the user to read and interact with it. Mobile responsive websites automatically adjust and reposition the content for the smaller screens of mobile devices. Responsive Web Design (RWD) is used to optimize the site’s viewing and interaction experience on four screens – standard desktop, smaller laptop, tablet and smartphone. As the screens get smaller, the content automatically shifts and resizes to give the user the best viewing experience. This is important because the visitors to your site should have the best experience possible so that they consume your content without having to adjust the screen themselves. Many older web sites are not mobile responsive. If your site is one of these, it is costing you business.
Because 80% of all internet users are using smart phones for online searches and content consumption, creating a great user mobile experience is paramount. It is often difficult to for users to access the menu or click between pages on a smart phone screen. This is called “fat finger.” To overcome this, mobile optimized sites are no longer concerned about content “above the fold.” Landing or home pages now have long scrolls of content that is easily seen by simply scrolling with a thumb or one finger. Site design places crucial content, often in an abridged version, on the long scroll with links and callouts that encourage deeper dives into additional content. Another important consideration in optimizing mobile sites is load speed. Slow loading sites frustrate users, causing them to click to another choice. Good site design and development uses tools such as suppressing images sizes, font selection and size placement of key callouts such as contact and search features.