Brand Partnerships create marketing synergy.
One of the fastest growing marketing channels is that of co-branding – brands partnering with other brands, media partners or events to create immersive consumer experiences. Brand partnerships build brand equity and establish believable connections while allowing the individual partners to achieve mutually beneficial goals. They allow brands to compete in new markets, offer unique competitive advantages in their own markets, gain new distribution, or benefit from a positive brand imagery halo from the partner brand or event. We create custom brand partnership opportunities that are synergistic marketing opportunities for brands working with other brands, or brands working with events or activities. We develop and execute brand partnerships, from custom concept creation to the digital, social and traditional media activation and can create and produce collateral materials that are necessary to execute and support the co-branding effort.
We have unique experience.
Ventura & Co. has individual experience in all elements that make up brand-partnerships – brand marketing experience, media experience in digital, broadcast and print, and promotional experience gained by designing and staging dozens and dozens of promotions. We’ve created and produced landmark events. We’ve designed new product introductions, staged and produced music events manned have created experiential marketing and street-team activation for brands. Experience in a all of these disciplines provides us with a unique perspective in creating brand-partnership concepts. We are able to combine the strengths of each partner to drive engagement, and ultimately, success.