Ventura & Company – Where Experiential Meets Digital
We’ve been creating conversations between brands and customers before “engagement” became a marketing discipline.
Twenty Years of Success.
We were born over two decades ago as an experiential (promotional) marketing agency and quickly established a reputation for innovative concepts. Since then, we’ve created award-winning promotions for companies like Toyota, Budweiser, Lincoln-Mercury, Best Western Hotels, Delta Air Lines, BellSouth, Chrysler-Jeep and helped Georgia Tourism attain unparalleled success through iconic marketing promotions. We’ve created programs for Atlanta’s Chastain Summer Concert Series, Music Midtown, Southeast Toyota Distributors, Cox Television Stations and Fox Sports South.
It Starts With Brand Strategy.
How do you know you’re lost if you don’t have a map? No marketing program can overcome lackluster products, poor positioning or misunderstanding of consumer intent. Prior to initiating any marketing effort, we collaborate with our client’s stakeholders and marketing teams to facilitate a Brand Audit and Assessment. During this process we identify Brand Assets, Brand Attributes and Brand Equity. From this, we will develop Brand Mantras, Brand Persona and a Brand Positioning Statement as it applies to each marketing channel, and synergistically, across all channels.
We moved into Digital in 2002, and have been industry leaders in creating digital branding and marketing ever since. We create digital strategy, design and launch web sites, develop email programs, produce e-commerce sites, initiate social media efforts, construct mobile applications, improve search engine results (SEO) and build affiliate branding programs.
Call Us “Socially” Aware.
We’re thought-leaders in engagement marketing and have developed and managed social media efforts for a wide range of clients, including a well-known national retailer and a major media company. Not only do we know how to maximize “owned,” “earned” and “paid,” social engagement, we’ve created a new category – “leased” – taking advantage of existing social communities with our Fish Where the Fish Are™ methodology. We are well-experienced at the science of paid social marketing.
Synergistic Brand Partnerships.
Brand Partnerships are mutually beneficial, reciprocal marketing programs between two brands or a brand and a media partner. We have designed and implemented dozens of brand partnership marketing programs that have included brands like Marriott, Budweiser, Delta Air Lines,Toyota and Georgia Tourism and media partners including Cox Media Group and Belo Television Stations. Brand Partnerships not only extend a brand or media partner’s reach into new consumer groups, they can also enhance a brands’ positioning and credibility.
We Don’t Like To Brag. (OK, Maybe a Little.)
We’ve won a shelf full of awards stretching back to 1996 when we won two big ones from AdWeek / BrandWeek Magazines for Best Event Marketing and Best Use of Sponsorship. Some others include Addy Awards for work for Lincoln Mercury and LA Cellular. Our Georgia Getaways campaign for Georgia Tourism won a coveted Pro Award for Best Campaign to Increase Brand Volume and two Addy Awards. We’ve been honored with industry awards for our work with Anheuser Busch, Toyota, Delta Air Lines and Best Western Hotels and our creative team has won Webby Awards in 2005 and 2007 and a WebAward in 2009. In 2013, we were the recipients of the “Excellence in Marketing Award” as the top marketing agency in the State of Georgia.