Who are Millennials? If you are a marketer, they are the generation that you need to learn about. There’s some discussion as to when the members Millennial Generation were born, but most demographers and sociologists place the date of the start of the Millennials between 1977 and 1982. That would make the oldest of this population subset between 27 and 34, and the youngest are still in their early teens.

Week before last, I attended conference focused on the residential real estate industry. The question that was posed was: “Will Millennials Save the Real Estate Industry?” Closing keynote speaker Travis Roberston, a technology and Millennial marketing expert answered, “No, but they will change the real estate industry!”

Travis is not a real estate person, but his perception of how Millennials think and act was a real eye-opener for those real estate professionals in attendance. The Millennials, for the most part, are children of the Baby Boom generation. Yet, they have their own distinct cultural and sociological traits. This is the digital generation. The grew up with current technology and take it for granted. Some of them delay the rite of passage that their parents navigated in their early 20s, much to their parent’s chagrin.

Nevertheless, they account for 38% of the current workforce, and within three years, will make up half of all workers in the US.

Listen to Travis Robertson talk about Millennials, and then ask yourself “How is this going to impact my business?”