Moms – what’s not to love about them? We do! In fact, we’re so into “moms” that we are partnering with Atlanta’s FOX 5 TV to launch the ultimate “mommy blog.” It’s called “My Atlanta Moms” and you can access it at www.myatlantamoms.com.
Anchored by our four host bloggers, My Atlanta Moms allows Atlanta and North Georgia moms to share advice and opinions with other local area moms. It’s local moms with local opinions on local issues.
We’re not the only ones who love moms. Marketer’s do too! Why? Because the typical mom is responsible for more than 80% of the purchases for a typical family, and she’s usually buying for three or four people.
Moms blog. It’s the #1 social media activity for moms. There’s a reason. Blogs provide moms with relationships with other moms and allows them to share their experiences, provide an ear, trade information and create reassurance that she isn’t the only mom that has experienced that situation.
According to the 2009 Women in Social Media Study, 32% of all moms have a blog. Eighty percent (yes, 80%) of moms read a blog at least 2-3 times a week and 57% post or comment on a blog 2-3 times a week.
Atlanta is a great market for blogging and other social media. According to Forbes Magazine, Atlanta is the #2 “wired market” in the country in terms of broadband internet access. Georgia is the #3 state in the US in terms of percentage of the population with Facebook profiles, with over half of all Georgians on Facebook as of July of last year.
Atlanta’s FOX 5 understands the importance of moms’ use of blogging and social media. They’ve created a relationship with their popular locally-based morning show, “Good Day Atlanta” (airs Monday – Friday 4:30am – 10am) that will feature, from time to time, our host bloggers – Lorraine, Krystyn, Sojourner and Meghan – giving a mom’s perspective on the topics of the day.
We have some unique opportunities for select marketers to reach and engage Atlanta area moms on My Atlanta Moms. If you are a marketer and you’re interested, click over to the contact page and drop us an email.
And, if you are a mom (or a dad), take a look at My Atlanta Moms and join the conversation.