Sydney is our Email and Lifestyle Marketing guru. She learned the intricacies of email campaign management at Web.com and expanded her knowledge of lifestyle segmentation & targeting, email optimization audit, performance analyses and other best practices while at Silverpop – a top-tier email marketer. She ran the email marketing for Asbury Auto, one of the country’s largest dealership groups.
Sydney has worked on campaigns for BMW, UPS, Aetna, Nielsen Media, Turner Classic Movies, Warner Music and Busch Gardens.
Most recently, she revamped the email marketing for Aarons, increasing their “delivery” rate a whopping 4500%! She’s also very adept at Social Media Marketing.
Sydney is currently serving on the board of AiMA (Atlanta Interactive Marketing Association).