LinkedIn celebrated its 10th birthday on Sunday, with 225 million users in 200 countries and is enjoying nice growth, reporting revenue and profit up 80%, with 3,700 employees and 26 worldwide offices. It’s the first of the major social networks to celebrate a decade in existence. LinkedIn is a year older than Facebook and three years older than Twitter.
Unlike Facebook and Twitter, LinkedIn had a revenue model from almost the beginning. Job listings on LinkedIn have become an important exchange for both job seekers and employers. A tiered pricing model for premium services has also contributed to quarterly revenue exceeding $300 million.
While it doesn’t get the buzz of a Facebook or Twitter, LinkedIn is a major social network. According to the PEW Internet and American Life Project, LinkedIn is the number 2 social media site for adults, with 20% of all Americans over 18 years old having LinkedIn profiles. Facebook, of course, ranks first with 67%, but LinkedIn has more users than Twitter (16%), Pinterest (15%) and Instagram (13%).
It’s been long regarded as the online business reference, but LinkedIn has recently added functionality to make it more social. Just last week, it introduced a new mentions feature that allows users to connect with others in real time similar to Facebook and Twitter. A company blog post stated “We’re excited to introduce a new way for you to engage with your network through the ability to mention your connections and companies in conversations on LinkedIn,”
The new LinkedIn Contacts puts all your contacts from various sources into one place. It allows you to make notes about each, research past interactions, and keep track of important meetings and birthdays. You can also sort information based on different criteria. LinkedIn will automatically update the info when it is changed on the sourced platform. However, it will not include your Twitter or Facebook followers or friends
Now LinkedIn members can also post photos and videos to their profile pages. These could include professional work in audio/video format.
LinkedIn is also focused on mobile. A relaunched mobile app is more visually appealing and has more functionality.
In an era where content is critical. LinkedIn works hard to be the key content provider for business. They recently acquired Pulse, a newsreader / aggregator that they hope to relaunch as “the definitive professional publishing platform.” Pulse currently has 30 milli0n users and aggregates content from some 750 publishers. In 2011, LinkedIn launched LinkedIn Influencers with business leaders like Richard Branson providing original content.
LinkedIn now has more than a million special interest groups with conversations taking place among their members. Unique to the application is the ability to get introduced to second and third level contacts.
Entrepreneur magazine recently published “LinkedIn Tips: 10 Ways To Get The Most Our Of Your Network.” Take a look to make sure that you are optimizing your presence on LinkedIn.