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Don’t Let Your Social Media Go On Summer Vacation.

It’s summertime…and the livin’ is easy!

Most of us have slipped into “summer mode.” Vacations have happened, are happening or will happen soon. Some cyclical businesses slow down during the summer months. Customers are on vacation, or normal consumer spending drops so that discretionary money can be spent on trips, summer fun and family.

People’s routines have changed. Kids are out of school. Maybe their social media habits have changed too? Nope!  The analytics show that people consume social media at the same rate during the summer that they do the rest of the year. So, you shouldn’t assume that because it’s summer that you should post less often to your company Facebook page or Twitter feed. What you might want to do to keep your customers and fans engaged is to go into summer mode with the content on your social sites. Remember, “social media” is “social.” It’s not about always selling your products or services. So be social and engage your consumers the same that you would talk to your friends about summer.

Sadie Dog

Sadie, our Director of Security, on her summer vacation.

We just experienced a huge surge in activity on a blog site that we manage in a promotional partnership with a major TV station. One of the things that we did to drive traffic and engage our community over the Fourth of July weekend was to create and post a comprehensive list of all the fireworks displays in our market. The response was overwhelming! We had the info up early enough for Google to index our site and Google was a major driver to the site. We posted links on our Facebook page and Twitter feed several times leading up to the Fourth of July and saw major bumps on those two social applications.

Be relevant!  One of our favorite sites, allfacebook.com, offers 5 tips to make your Facebook page relevant during the summer.

If you have a blog, talk about summer events and things to do in your area. You could run a promotion and ask customers to take your product on vacation with them and submit a photo to your Flickr stream showing your product in new and fun places. Run a promotion and give away a summer picnic for a family reunion or a block party. Humanize your company by showing that you enjoy and participate in summer too!

Maybe your social sites need a summer makeover using summery graphics or skins. Most importantly, don’t let your social sites go “dark” for a week or two because the person responsible for them is on vacation! Use an app like Hootsuite to pre-schedule posts to your social sites while they are on vacation. Or, have more than one person posting to your sites so that engagement is ongoing.

See ya’ at the beach!

 

 

 

 

 

 

 

Posted by Mike Ventura |  Read More |  No Comments
Filed under: Facebook,Marketing Strategy,Social Media,Twitter
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Pure Tacqueria’s Texas Margarita – a taste of the Mexican coast.

Sitting in my office, staring at the large sailing chart on the wall by my desk, makes me want to jump in my car and head to the beach. Since that’s a minimum of a 4-hour drive, I’ll settle for a beach-like respite and a cool margarita a little closer to our office, a/k/a/”World Headquarters.” I’m fortunate that we’re located in a vibrant part of intown Atlanta that is blessed with scores of great restaurants, bars, coffee shops, boutiques, yogurt stores, shops and galleries. There is so much so close to us that it’s a wonder that we get any work done. I head 10 minutes south on North Highland to one of my favorite neighborhood restaurant / bars.

Pure Tacqueria in Atlanta’s Inman Park looks like one of those bars run by American ex-pats along the Mexican coast – maybe someplace like Isla Mujeres off the Gulf Coast. It takes its name from the old Pure gas station signs prominently displayed outside and in. The functional interior, kind of 50s formica meets Ikea, feels light and breezy on this sunny summer afternoon. It helps that the USA vs. Mexico Gold Cup Futbol match is on the flat screen behind the bar, adding to the Mexican beach ambiance – and the Braves day game vs. SanDiego is on the other screen. Sports nirvana!

Pure Tacqueria, Inman Park, Atlanta, GA

It’s 2:30 in the afternoon, a little early for a drink, but a bit late for lunch, so I decide to combine the two. After the requisite chips and salsa are placed before me, seated at the bar, I ordered one of my faves – Texas Margarita on the rocks. It comes in a “rocks” or whiskey glass, much preferred by me. I try to pry the “secret sauce” of the house-made mix recipe from the bartendress, but she’s mum. You can tell from the first sip that the base mix is house made. It doesn’t have that kind of metal after taste that some commercial mixes have. The bartender does share with me that the house tequila is Pepe Lopez, from a Mexican family that has been making tequila since 1857. The ice is cubed, not crushed – I think that this makes a big difference in a drink.

I close my eyes and take the first sip. I let it linger in my mouth before swallowing it. I swear that I can hear the surf and smell cocoanut oil from the tanning loation worn by the couple on the next beach towel… er, at the end of the bar. I can hear seagulls. A few more sips and I’m totally in beach mode. Maybe it’s the old sailing regatta t-shirt, the frayed shorts, the flip flops and The “Foxy’s” cap I’m wearing, but for a moment, I am at the beach!

Maybe it’s a combination of the décor, the vibe or the perfect chips and salsa, but I rate Pure Tacqueria’s Texas Margarita 4 limes!

 

 

Posted by Mike Ventura |  Read More |  No Comments
Filed under: General

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