It’s summertime…and the livin’ is easy!
Most of us have slipped into “summer mode.” Vacations have happened, are happening or will happen soon. Some cyclical businesses slow down during the summer months. Customers are on vacation, or normal consumer spending drops so that discretionary money can be spent on trips, summer fun and family.
People’s routines have changed. Kids are out of school. Maybe their social media habits have changed too? Nope! The analytics show that people consume social media at the same rate during the summer that they do the rest of the year. So, you shouldn’t assume that because it’s summer that you should post less often to your company Facebook page or Twitter feed. What you might want to do to keep your customers and fans engaged is to go into summer mode with the content on your social sites. Remember, “social media” is “social.” It’s not about always selling your products or services. So be social and engage your consumers the same that you would talk to your friends about summer.
We just experienced a huge surge in activity on a blog site that we manage in a promotional partnership with a major TV station. One of the things that we did to drive traffic and engage our community over the Fourth of July weekend was to create and post a comprehensive list of all the fireworks displays in our market. The response was overwhelming! We had the info up early enough for Google to index our site and Google was a major driver to the site. We posted links on our Facebook page and Twitter feed several times leading up to the Fourth of July and saw major bumps on those two social applications.
Be relevant! One of our favorite sites, allfacebook.com, offers 5 tips to make your Facebook page relevant during the summer.
If you have a blog, talk about summer events and things to do in your area. You could run a promotion and ask customers to take your product on vacation with them and submit a photo to your Flickr stream showing your product in new and fun places. Run a promotion and give away a summer picnic for a family reunion or a block party. Humanize your company by showing that you enjoy and participate in summer too!
Maybe your social sites need a summer makeover using summery graphics or skins. Most importantly, don’t let your social sites go “dark” for a week or two because the person responsible for them is on vacation! Use an app like Hootsuite to pre-schedule posts to your social sites while they are on vacation. Or, have more than one person posting to your sites so that engagement is ongoing.
See ya’ at the beach!